Saturday, 24 March 2012

Nope, I'm not done yet!

Hi again. It occurred to me that it might be interesting/useful if you guys could also point out some of the recurring and iconic terms used in these ads and brochures in conjunction with the images. These words often back up the "unchanged/unrestrained/uncivilized" myths you'll be talking about in relation to the video and any stills you choose to include.

Here's a sampling:
  • getaway
  • paradise
  • all-inclusive
  • fantasy
  • dream
  • picturesque
  • undiscovered
  • untouched
  • pristine
  • unspoiled
  • lush greenery/vegetation
  • groomed
  • natural
  • exotic ("flora and fauna" and locals)
  • quaint
  • lively
  • playground
  • secluded
  • private
  • relaxing
  • safe
  • spectacular landscape/beach/views, etc.
  • riches
  • treasure
  • charming
  • handicrafts
  • handmade
  • luxurious
  • unlimited luxury
  • service
  • breathtaking
  • elegant
  • mysterious
  • fascinating
  • ancient
  • deluxe
  • comfort
  • upscale
  • club
  • unique
  • "ecological setting" (!!)
  • sophisticated
  • tranquil
  • privileges
  • colourful
  • romantic
  • "friendly and helpful," attentive, eager to please, courteous (staff)
  • plentiful
  • magical
  • exclusive
  • authentic
  • retreat
  • clean, spotless
  • pampering
  • beach/pool butler (!!)
  • lavish
  • personalized
  • modern
  • heavenly
Question: What tourist anxieties, desires, and identities do these words and images attempt to address?

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